Creative Direction

We create award-winning, strategic media campaigns that cut through the noise.

 
 
image.png
 
 
image.png

INTEL - CRE8

When Intel unveiled its state-of-the-art Intel Optane chip, we designed a 360 degree campaign that highlighted creative inluencers pushing their crafts to the fullest. The campaign featured live events, a speaker series, branded documentaries, editorial spreads, Twitter discussions and more.

  • Awarded one of AdAge’s top 10 branded content campaigns of 2018

  • 22.7 million video views

  • Earned Intel a 59% lift for driving awareness of the Optane processor among viewers

 

COORS BANQUET - “WARRIORS OF THE WEST”

Coors wanted to honor wildland firefighters and their partners at the Wildland Firefighter Foundation. So we set out to tell stories of firefighting teams battling the wildlands during the worst fire season then on record in 2018.

The comprehensive campaign included short and long-form documentaries, live events; a myriad of social content, stills and cinemagraphs; coffee table books; speaker series and film festival appearances.

  • 47.7MM impressions

  • 9.2MM video views